My fitness mentor, Coach Bobby Bluford, one of the most brutally honest men that I know, once said “nobody cares if you win or lose.” Though I am a fan of truth served with no sugar, this statement caused me to cringe. Not because of its “harshness,” but due to its unrelenting truth. We all see the crowd cheer for the winner and cry for the second place in a two person competition, but in day-to-day reality nobody cares if you follow your dreams or not. The irony of this idea runs deep because it is almost necessary for some to live out their visions in order to inspire the other potential dream chasers, however whether or not you have the faith necessary to take actions towards your goals is something that nobody cares about until you do.
Those who dream but do not do, seldom have an impact on those around them, let alone the world as a whole. Einstein, Joan of Arc, Picasso, Oprah, these individuals changed the course of history profoundly, however if they chose to live in their doubt and ego-driven fear, they would have had no impact on our society. As much as it now seems like the world would have never been the same if these people had not existed, if they had not pursued the unseen, the world would still go on. Nobody cares until you do.
If you are somebody who now leads a team of employees or is working towards growth then you understand the former statement. The fact that you cared enough to bring your vision into reality is the reason why people not only care, but have become invested in you and your vision for a better world; some because they rely on you for a paycheck and others because they have fallen in love with your offerings.
Whether you’re a one person business or have a fully staffed company, nobody cares whether you grow or not so long as you don’t. Your employees would love promotions and to say they work for an organization that is doing big things, but then again they could just move on to the next company who’s not afraid to scale themselves and provide their services to the world abroad.
I did not create this chapter as a way to hurt your feelings or even as a form of tough love, I wrote this to inspire you to care whether or not your company grows. Until this point you might not have cared, because if you did you would have been taking those actions that you wrote out in your business plan five years ago.
There is no secret recipe for giving a damn about growth, but there is a way in which you can practice seeing the bigger picture of what the growth of your organization will do. As I mentioned in the opening statement of this chapter, growth does not just affect you, but all those around you. As you probably know the more companies of value that open up within a certain region, the more the value of the region goes up. Granted the question of value is subjective, however the reality is that development spawns development.
When you make a decision to care more about people and look to serve them before all else, it is not just you who feels better but every single human being that you come into contact with thereafter. Your decision to be a better person or as one of my earliest clients stated “just not be an asshole,” has ripple effects throughout your community. Your kids, parents, friends, customers, employees, and all others who are in your circle of influence will be affected by your character growth and in turn those they come in contact with will have the same happen for them. Exponential growth.
So just image what can happen if you’re able to supply a thousand more customers with the freshest produce within the marketplace or create a law firm with a thousand lawyers that are dedicated to true justice for the innocent. It does not matter what industry you are in, caring is caring and it is felt when it is shown. Caring is contagious and everybody benefits from it. We’ve become a culture obsessed with “IDGAF.” If you do not know what this abbreviation means, I dare you to look it up. The phrase “I don’t care” has become more popular than it should be, though its use is in vain; humans by default were crafted to care, if not about one thing then at least another.
Put the same care that you put into the less important things in life into your business and you will see it grow into something that serves many and not just your own day-to-day needs.
(edited by Tayla M. Hasselbach)
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